Not that I watch a ton of tv or anything, but, well, lately I have been watching a ton of tv. And during this bout of lameness, I have actually been pretty impressed with some recent commercials. Two commercials really stood out to me. The more I thought about this two commercials - another bout of lameness - the more I realized that these two commercials define who This Generation is and what we are all about.
The first commercial is that Heineken commercial where everyone shares their drinks with people. (Please don't think that I am saying that alcohol defines our generation, I am totally not; I am just comparing the concepts). But this commercial has an excellent message and a really beautiful concept. The commercial starts out with one person sharing his drink with another. Then that person takes the drink and gives it to somebody else. This continues on through about eight different people. But the beauty of it lies in the actual people. The commercial shows people of all different backgrounds and types sharing with each other. There is a ballerina, a Hispanic cowboy, a huge hair logger, an Indian woman, and many others. All of these people connect with each other despite their many differences. The commercial shows how this one thing connects these people that probably do not have anything else in common. These diverse individuals 'share the good' with each other and connect despite their differences.
The other commercial is those VISA commercials that show everything running smoothly with something - a cafeteria or a greenhouse. The reason why everything is running so smoothly is because the people are all using debit cards. But then when one person pulls out a check to pay for their puchases, everything stops. After the person is done paying for their stuff, then everything starts flowing again as normal. It is a great commercial that shows how things flow and run and go smooth with the use of certain things, but then something old can disrupt that. This is not to say that This Generation does not like anything that is old. But this commercial helps to show that there are certain things that make stuff flow and go smoothly.
These two commercials help to portray some great things about This Generation. We are a generation that connects with each other - despite our many differences. We are a generation that shares and cares and seeks to find things in common with each other. Even if the only thing that we have in common is a beer - This Generation is all about relationships and community with each other. Also, This Generation has a certain feel to it. We do things a certain way, and we like how we do things. This Generation operates in this busy life with technology, communication, internet, and many other things. We have flow to how we do things, and sometimes that can get messed up when other generations try to impose things upon us. This Generation is a lot different than other generations, and we do things and live our lives a certain way.
Connection with people. A flow to our lives.
This is Our Generation.
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